Explorations: AI & Analytics for Sales

Started Nov 8, 2023

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Course description: Join Northeastern University network campuses and fellow professionals for a targeted learning experience to develop the skills you need to leverage AI technologies for enhanced sales performance. This course is a good fit for both beginners and seasoned sales professionals.

Participants will use real-world examples to explore the dynamic intersection of AI/analytics and sales, uncovering how AI applications revolutionize customer interactions, streamline processes, and supercharge sales outcomes.

Course learning objectives:

Describe the core principles of AI and how they can be incorporated into sales processes
Describe ethical AI and how it should be deployed in sales
Identify ways that AI driven insights can be used to tailor sales approaches to individual customer needs and create lasting relationships
Create recommendations for incorporating AI and Analytics into the sales department at your organization

Session topics:

Session1: Introduction to AI/Analytics and Sales
Session 2: Ethical AI and AI Lead Sales

Course project: Create recommendations for incorporating AI and Analytics into the sales department at your organization.

Program format:

Two online live sessions
About an hour of work between sessions
Program cost: $750 per learner

Schedule:

Explorations: AI & Analytics for Sales

Wednesdays, two online live sessions

November 8 & November 15

9:00 a.m.- 11:00 a.m. PT, 12:00 p.m.-2:00 p.m. ET

To earn the badge, it is required that you attend and participate in both sessions. If you should need to drop the course, please talk to your employer and Caitlin Enz, Manager of Partner Programs, c.enz@northeastern.edu.

Full course description